Do people not understand good PR anymore? I’m talking about public relations. And it’s not just for business. It could also be called public rapport, because it’s where that shit comes from! PR is like the golden rule, but in actual practice. Don’t say or do things that will shame or put in a bad light your:
- company (as an owner)
I see all day long the absence of this very basic, human act of kindness. Meaning we’re going around treating others like shit all of the time. Do not talk crap about your boss/owner/corporate and then expect your sales job to go well. No one wants to buy crap from a crappy company/employer. If they truly are crappy, then leave; don’t smear their name. You just never know when you’re going to have to cross back over that burned bridge. And don’t make jokes. People get where that comes from. Jokes are funny because it’s the most awkward part of the truth.
“Holding your wife or husband accountable” in front of your twenty closest friends at a party? Still want to get laid? Want your wife or husband to get promoted? Want your friend to help your spouse out? Well, now they think you’re an asshole for airing your significant others’ weaknesses in public, and they think what you said about your spouse is absolutely true. So, no go, there bucko!
Want your kid to get a job this summer between semesters at college but rant on facebook about their bad habits and immaturity? Think hiring managers won’t check that? Wrong, again! You just cost yourself little Johnny’s auto insurance premiums for another year, yet you can’t imagine why he can’t find a local job. He must not be looking, right? Wrong! YOUR inability to plug up the diarrhea spewing from your mouth and fingertips is costing your kid.
Think you can go on social media and make “anonymous” rants about your friends and family or local businesses or your employer? It’s the same thing as putting it in the newspaper, except it’s easily tied back to your family members with photos, to boot, and people actually look at social media, still. Just. Stop. It. You can be mad without airing your issue to the world. Have one close, trustworthy person you can rant to. Let them know you’re just ranting. Make sure it isn’t someone who can damage someone’s reputation with the information you’re giving them. Stop gossiping. Stop giving back customer service and being lazy. Stop damaging other people!
And sometimes business owners can be the worst of all! They just say what they think and how they feel and leave it to their managers to clean up their messes. You might as well run an ad in the Times that you’re an asshat, fella!
Treat others kindly. Even when you’re angry. Even when you’re right. You do not understand the time, work and money it takes to create a good name for a person, company, etc. if you’re willing to be so casual and irresponsible with your actions. Think about the effects of your words and your actions on others. And every single thing you do and say is aligning your future. Wanna be a joke? Keep up the same crap. You’re on your way! (If this stings a little, you’re welcome: I’m talking to you!!!)